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PREMA ANUSHREE

| ZELUSULAM, AUTINI, CHENNAI |

| 9876543210 |

| prema@gmail.com |

 

EDUCATION

MA. Media & Creative Enterprise	2013
School of Media, BIRMINGHAM CITY UNIVERSITY, Midlands, UK.	First Class
MSc. Electronic Media-5yrs Integrated	2011
Department of Media Sciences ANNA UNIVERSITY, Chennai, India.	91%
Higher Secondary School                                                                                         Atomic Energy Higher Secondary School, DAE Township, Kalpakkam.	2006 81%

WORK EXPERIENCE

INTERNATIONAL OFFICE, BIRMINGHAM CITY UNIVERSITY, UK	AUG-SEP’ 2012
MARKETING ASSISTANT
Initiating innovative marketing ideas to market BCU among international students Writing creative content for e-mail marketing  Communicating to international students about BCU and the amenities available

SCHOOL OF MEDIA, BIRMINGHAM CITY UNIVERSITY, UK	MAY-JUL’ 2012
INTERNATIONAL STUDENT AMBASSODOR
Marketing School of media and their courses in India Meeting agents in India and finalizing business deals Meeting universities in major cities of India and giving speeches and presentations Answering and guiding students quires and helping them with enrollments Delivering good students experience

NEW TECHNOLOGY INSTITUTE (NTI), UK	MAR-JUN’ 2012
INTERNING AS MARKETING STRATEGIST

• Analyzing the market research content
• Identifying and communicating with the target audience
• Developing strategies to market the product to the identified target

MOSELEY EXCHANGE, UK	NOV’2011-JAN’ 2012
INTERNED AS BUSINESS DEVELOPER
Studied competitors rates, offers and marketing strategies Recommended marketing strategies for attracting new clients Suggested designs and content for website Handled and tested innovative ideas in social media
GEO & NOBI, CHENNAI	DEC’2010- AUG’ 2011
JR. EXECUTIVE MARKETING
Worked for Creative concepts & Sponsors for events; execution and pre-planning. Handled huge clients like AMET Cruises, Chennai International Fashion Week.
CORPORATE VOICE | WEBER SHANDWICK, MUMBAI	AUG’2009- OCT’ 2009
CORPORATE PR
Communicated with clients and journalists, created press release, organised press conference. Handled clients SKF, MASTEK, Ignitee, 360 Degree
IIT-MADRAS	MAY-JULY’ 2009
MARKET RESEARCHER
Pursued research about ‘Recent trends in film marketing’ Studied people perception towards film marketing and marketing mix strategies implemented to make the film a financial success. Interviewed and survey many high officials and celebrities and samples for research were media students all over Chennai.
RADIO NETHERLAND TRAINING CENTRE (RNTC)		JUN-AUG’ 2008
MANAGER & COORDINATOR
‘Training the Trainers’ a 10 days’ workshop by Radio Netherland Training Centre and Anna University      §  Conference planning, design and coordination §  Media relations, communications, and public relations. §  Organised inauguration, valedictory function as well.

COMPUTER SKILLS

• Proficient will internet and Search Engine Optimization
• Social media skills – comfortable with Twitter and Facebook
• Efficient in Microsoft package and Adobe products.

RESPONSIBILITIES UNDERTAKEN

§  Nominee as Student of the Year Award 2012 by Birmingham City University.

§  The Industrial Secretary for Student Society of  Media Sciences 2010-2011

§  Vice President of Department of Student Society of Media Sciences 2008-2009

§  Class representative in I semester and II semester

§  Captainship in Basket Ball Teams for during 2004-2006.

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